Worn for generations across the Arabian Peninsula, the “Shmagh” began as practical protection from the sun, sand and dust before becoming an enduring symbol of identity and heritage. Its distinctive textile and pattern are reinterpreted here as a pioneering watch dial, uniting Arabian tradition with the craftsmanship of independent Swiss watchmaking. 

Created with Arabian collector Salem, this numbered edition reinterprets one of the Arabian Peninsula's most iconic cultural textiles into a pioneering watch dial. Together, we transformed the “Shmagh” into a new expression of independent Swiss watchmaking, preserving its heritage while giving it a new life on the wrist. This marks the first chapter of Threads of Time.